SEO Copywriter: Why and When to Hire a Writer for your Website

The right Web marketing copywriter understands who your target audience is and what motivates them to buy or sell or take action. Up the ante by going one step further with a SEO copywriter who knows how to write for the search engines by employing user-friendly prose and dancing informatively with seductive keyword-rich text across the page, all the while taking readers on a rewarding journey.

Many people are afraid of Web copy and want short pages (less than 125 words). This is because most Web copy is really bad, boring, and totally dysfunctional. Misspellings run amuck. Grammar and proper syntax is absent. The reader glazes over as sentences are redundant, incoherent, and offer long paragraphs with hard to read font run together like an impenetrable wall.

A Web copywriter recommends shorter paragraphs and bolded keyword phrases which are not only easier on the eyes but still valuable for the search engine soul.

For Web professionals such as designers, online marketers, and SEO experts – it's best to hire a SEO copywriter before giving the client a proposal. Ask the client about their Web copy and review, if possible. Do they have a copywriter in-house? If they have existing Web copy, how satisfactory has it been in achieving their marketing goals? If they have no copy, how are they going to get it? Non-writers are usually paralyzed when they have to sit down and produce words on a page.

For businesses that are using Web designers in-house or outsourcing, think about your SEO Web copy sooner vs. later in the project. Frequently, businesses will spent a fortune on Web design and advertising then forget about what actually sells the product or service – the copy on the page.

Good copy can lead a horse to water (through SEO copywriting) and make it drink (through irresistible Web-friendly marketing text) then finish with the appropriate call to action. You have no idea how many Web pages have no calls to action. Readers need to be nudged in the right direction.

To determine how a Web copywriter/SEO writer can be used for your project, please complete the free no-obligation consultation.

Consider this a gentle nudge.

SEO Copywriter: Why and When to Hire for your Website © BridgeMarketing.com 2006


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